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Welcome Sage Readers…

Hi again! I’m Georgina – one of Sage’s Business experts. I’m also a freelance copywriter and mum of two small girls and I’m on a mission to help small business owners just like you succeed with words....

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3 Simple Ways To Sharpen Your Sales Copy

Great sales copy reads effortlessly. And it’s persuasive… Somehow it catches your eye, draws you in and before you know it you find yourself nodding at the content and getting excited about owning the...

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Five Writing Tips That Can Multiply Your Profits

I’m constantly intrigued. Why are business owners willing to invest in design and print costs only to skimp on their words? For sure it’s important your marketing looks good and arrives in your...

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Could This Time Saving Tool Work For You Too?

Good news! Early last month I welcomed my beautiful baby boy to the world. He’s now six weeks old, and although I’m biased, I reckon he’s the most gorgeous boy ever! I’m a very proud mumpreneur Because...

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7 Secrets For Defeating Writer’s Block (and a FREE poster)

I have a confession to make… This weekend I’ve finally started work on a new personal writing project. It’s something I’ve been mulling over for a while now, but somehow I’ve just been too busy to get...

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Are You Using This Super-Simple Method To Increase Your relevance?

Good news! In this post I’m going to reveal an easy way to get your emails read and your direct mail opened. Sounds good right? But before we get to that, here’s a short story to make my point – it...

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Who Else Wants an Easy-Peasy Content Marketing Strategy?

Yesterday, I was at Basingstoke with around 700 other small business owners getting inspired by the Entrepreneur’s Circle. I love these events. After all, when you work for yourself, it can get pretty...

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Here’s Why You Need To Take A Few Risks With Your Marketing

Last week, I was in Birmingham for an all-day event with around 500 other small business owners. The afternoon session was led by a very interesting speaker called Casper Berry. As an ex-professional...

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Here’s How to Get SERIOUSLY Good at the MOST Important Job in Your Business

Are you serious about growing your business? If so, you need to remember one key thing… “Business is all about the relationships your create and the people you interact with.” It’s so true that people...

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Is Your Website Leaving Money on the Table?

You know of course that who we choose to do business with is influenced by how much we know, like and trust someone. And whilst there are things you can do on your website to build rapport and...

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The Eight Components of a Highly Effective Leaflet

Do you use leaflets to promote your business? If so, it’s a smart idea. After all, leaflets can literally get your business (and its message) into the hands of your target customer. What’s more,...

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Eight reasons your leaflets suck

I’m curious… How successful was your last leaflet campaign? Did it pull in the leads, boost enquiries, and help grow your business? If the answer is a resounding ‘no’ to all three questions, then...

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What An Olympic Rower Can Teach You About Your Positioning

If you want to create Content that Connects, you need to start with Point 1 of the Pioneer Compass – your positioning. I have a question for you… Can you capture the core of your message into one...

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How Your WHY Can Supercharge Your Message And Marketing

We’re lucky. Today, it’s dead easy to get our message ‘out there’. Simply create great content, publish it online, and use social media to increase its reach. Simple. But here’s the thing… Just...

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How To Create Content That Nurtures Your Sales Journey

Over the last few years, the way that people buy has changed. When it comes to content marketing, the biggest shift is the move to self-education. Right now, your customers are Googling, browsing...

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What Can Content Do For YOUR Business?

In recent years, the way people buy has changed. Arguably, the biggest shift is the move towards self-education. Right now, your customers are searching online, browsing social timelines, reading...

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How To Use Passion And Stories To Connect With Your Audience

One of the best things about my job is its variety. As someone who thrives on new experiences and fresh knowledge, I love that I get to discover something new everyday by speaking with so many amazing...

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[Checklist] The 12 Questions You Must Ask Before Creating Content

There’s no question that content is the fuel that can nurture profitable relationships, help establish your expert authority, and drive the sales process. But here’s the challenge… It’s no longer...

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The Ten Types of Email To Send To Your List

I’m sure you’ve heard the saying, ‘the money’s in your list”. And it’s true (partly)… If your subscribers are engaged, you’ll encourage a good percentage to invest in your services. The key word here...

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How To Use Passion And Stories To Connect With Your Audience

One of the best things about my job is its variety. As someone who thrives on new experiences and fresh knowledge, I love that I get to discover something new everyday by speaking with so many amazing...

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